Typography is the art and technique of arranging type to make written language legible, readable, and appealing when displayed.
Role of Typography
The main purpose of typography is to make life easier for your readership by making it easier to read what you've written: It makes it possible to to quickly scan your text. It entices your readers to engage with your text. When done well, it enhances the message it presents.
Emphasis & Contrast of Type
Emphasis of typography is called the Hierarchy.
It is all about what you see first, second, and third.
Hierarchy refers to the arrangement or presentation of elements in a way that implies importance.
Hierarchy can be influenced by;
Placement, Size, Weight, and Color
Hierarchy order of importance - What you see first - second - Third Size Weight Color