Mood Boards A mood board is a type of visual presentation or 'collage' consisting of images, text, and samples of objects in a composition. It can be based on a set topic or can be any material chosen at random. A mood board can be used to convey a general idea or feeling about a particular topic. They may be physical or digital, and can be effective presentation tools.
Mood Boards are often used in presenting a product or idea to a client to set a tone, style, color palette, and overall feeling.
They also demonstrate what is influencing the artist and what direct the entire collection of products will be designed around.
Mood Board + Color Palette + Logo
Create a mood board and your logo with a color palette showing your main colors in four or 5 circles.
Place everything on one 8.5" x 11" artboard.
Make the color palette using a circle, copy it so the sizes of circles are all the same.
Add images from the internet to create a mood, feeling, time, textures, or style, for your product and, product line. Make sure the images do not have some other companies’ logo.
Hand in your adobe working file and export a jpeg.
Show your 4 or 5 main colors as circles. Place a gray rectangle around them with opacity at 50% to show white.
'Ro-Rolls Bakery' by Rawan Khaleel
'Phengu Cafe' Tida Phenglavanh
'Crafty Coffee' by Larsa Eishow
Mood Board + Your Two Drawings
Add two of your own drawings of your product to the mood board. The drawings could be both digital drawings, one digital drawing, and one hand drawn or both hand drawn images.
In Word, create a one paragraph descriptive writing that captures the mood and feeling you want people to experience when thinking of your product.
If your colors or mood board no longer match your drawings. Fix the colors or mood so it matches your artworks.